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On July 2, according to foreign reports, the British website thegrocer published an article mocking the recent ban on Juul e-cigarettes in the United States. The following is the full text.

In a country with few regulations restricting the use of AR-15, this gun can shoot 45 bullets at civilians and schoolchildren every minute, but some electronic cigarette devices do not determine the data health risks required for relevant data. There is a market rejection order, which means that they must be removed from the shelves immediately.

This happened to Juul, who was ordered by the U.S. Food and Drug Administration last week to stop the sale and distribution of its Juul equipment and four types of cigarette bombs. The order was suspended temporarily after Juul sought suspension during the appeal.

“We strongly disagree,” Joe Murillo, chief regulatory officer of Juul labs, said of the FDA’s move. He added that the data provided, together with all the evidence, met the statutory standards.

The seemingly tough stance of the United States on e-cigarettes is in sharp contrast to that of the United Kingdom, which declared in Khan’s comments earlier this month that e-cigarettes are an effective tool for quitting smoking.

“The government must promote e-cigarettes as an effective tool to help people quit smoking.” Dr. Javed Khan wrote in the report. “We know that e-cigarettes are not a panacea, nor are they completely risk-free, but the alternative is much worse.”

In fact, the government here is seeking to speed up the road to regulate e-cigarettes. Some even talked about well-designed mass media activities to help create a smoke-free culture.

In the past, there were some wise regulations, so that the UK can now effectively understand the role of e-cigarettes. Similarly, the relative lack of rules in the United States means that FDA must now take tough measures.

For example, in the UK, the maximum nicotine content of electronic cigarette products is 20 mg / ml – while there is no such upper limit in the United States. The UK also has stricter regulations on the advertising of e-cigarettes (almost none), and the few advertisements allowed must be socially responsible, not targeted at children. Similarly, in the United States, few advertising restrictions apply to any media channel.

result? The nicotine content of disposable e-cigarettes sold in the United States increased by nearly 60% from an average of 25 mg / ml in 2015 to 39.5 mg / ml in 2018. Advertising spending on e-cigarette brands tripled.

It enables brands like Juul to effectively advertise to teenagers, which is only prevented by the intervention of individual states and the anger of the public / media.

The storm triggered by light touch regulation led to the move to ban all non tobacco e-cigarette flavors, and the American Medical Association called for a total ban on all e-cigarette products in 2019.

Here, public health agencies believe that the harm of e-cigarettes is 95% lower than that of tobacco.

The more regulated UK environment allows for more innovation, a weaker black market, and, crucially, a greater chance of eradicating combustible cigarettes one day (although 14.5% of people aged 16 and over in the UK say they currently smoke for the last time in 2020, compared with 12.5% in the US).

In addition, the UK industry seems to pay more attention to self-regulation – through supply chain regulations, the stop rogue trader initiative and sincere efforts to stop the sale of minors.

Like guns, being wiser from the beginning is now paying off.


Post time: Jul-06-2022